Problem: High credit card fees Frank has a high-interest card and is accruing lots of additional fees. $96 Annual Fee 29% APR Rising frustration Frank begins to be frustrated by being hit with high interest and fees, and starts to explore other card options from other banks. See it in action Lost Business Frank calls customer service to cancel his card. Without Pega Customer needs go unmet Customer Outcome Financial Hardship Poor Experience Service Frustration Business Outcome Customer Churn Lost Revenue Competitor is Stronger Problem: High credit card fees Frank has a high-interest card and is accruing lots of additional fees. Recognize the signals Business uses propensity modeling to understand likelihood of Frank canceling his credit card, based on intent signals and payment patterns. See it in action Respond in real time To avoid Frank canceling his card, business presents offer of a card with a lower rate that better fits his needs (lower APR). $0 Annual Fee 14.7% APR Retain a valuable relationship Frank accepts the new offer and feels better about his financial situation. He's more likely to stay a customer long-term. With Pega Recognize. Resolve. Retain. Customer Outcome Better Product Fit Improved Experience Higher Satisfaction Business Outcome Avoid Churn Retained Revenue Higher Customer Lifetime Value (CLV) How can you transform customer relationships with Pega? Learn More Request a Demo
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